Top 3 SEO Tips for Better Website Performance in 2024
The main goal of SEO is to enhance a website’s findability, This article outlines three practical tips to boost your SEO this year: optimising your website structure, prioritising human-centred content, and considering SEO opportunities beyond traditional search engines.
What SEO Has Become
The Evolution of SEO
SEO has significantly changed from its initial focus on keywords and backlinks to prioritising user experience. Today, elements such as website speed, mobile responsiveness, and user engagement are crucial for a good ranking on search engines like Google.
This shift mirrors advancements in search engine algorithms that now prioritise the quality and relevance of content, making it vital for websites to adapt to these changes to achieve success.
Tip 1: Streamline Your Website’s Structure
Remove Zombie Pages
Clean up your website by eliminating “zombie” pages that do not add value. These typically include outdated posts, repetitive content, or low-performance articles that weaken your SEO efforts. Streamlining your website involves a thorough audit to remove or merge weak content, which can significantly improve your site’s SEO performance by concentrating authority on valuable, relevant pages.
Benefits of a Lean Website Structure
- Improves search engine crawling and indexing efficiency.
- Enhances ranking of key pages through focused site authority.
- Better user experience by making important content more accessible.
Tip 2: Create Content for Humans, Not Just Search Engines
Previously, SEO content was often geared primarily towards search engines, sometimes at the expense of quality. Now, the emphasis is on producing engaging, valuable content that appeals to people first. This strategy integrates keywords meaningfully and improves the user’s engagement with the content.
Creating Engaging, Human-Centric Content
- Understand Your Audience: Use tools like social listening and Google Trends to understand the needs and interests of your audience.
- Address Their Needs: Develop content that answers their questions and provides real value, such as detailed guides, informative blog posts, or instructional videos.
- Focus on Quality: Ensure your content is well-researched, expertly written, and visually appealing to maintain engagement and encourage shares and backlinks.
Tip 3: Consider SEO Opportunities Beyond Google and Bing
As the digital environment evolves, so do the platforms where audiences seek information. Beyond traditional search engines, platforms like Amazon, Google Play, and the App Store are important search engines in their own right, particularly for businesses selling products or services.
Optimising for Multiple Platforms
Each platform has its own SEO rules and ranking algorithms. For example, Amazon’s A9 algorithm values factors like sales velocity and customer feedback, while app stores focus on performance metrics and relevance. Adapting your SEO strategy for these platforms involves optimising product titles and descriptions and utilising platform-specific features to enhance visibility and engagement.
The Impact of Multi-Platform SEO
Expanding your SEO strategy to include these platforms can significantly broaden your reach and visibility. It also enhances your overall SEO as links from these high-authority sites improve your website’s authority and ranking on traditional search engines.
By applying these strategies, you can significantly improve your site’s performance and visibility in 2024. Focusing on streamlined site structure, human-centred content, and multi-platform SEO allows you to effectively keep up with the latest trends and ensure your website attracts and retains user interest.
