Ecommerce SEO Services

Best Ecommerce SEO Agency In London

seo green tick  Experienced Ecommerce SEO Experts
seo green tick  Comprehensive Ecommerce SEO Services
seo green tick  SEO Optimised Product Description
seo green tick  CRO for Online Stores
seo green tick  Rapid SEO & Measurable Results
seo green tick  Transparent & Reasonable Prices

Looking for expert e-commerce SEO services in London? We offer well priced solutions that help e-commerce stores conversions.

Increase Your Online Store's Prominence Online

Our Ecommerce SEO Services improve visibility, drive targeted traffic, increase sales, improves brand awareness, & offers a cost-effective marketing strategy.

Shopify SEO Service

What is Ecommerce SEO?

Ecommerce SEO makes your products more visible on search engine results pages. This visibility means potential customers are more likely to find and click on your store, leading to increased traffic and potential sales.  With First Place SEO, our main aim is to get you to rank as high as possible when someone searches for a product you sell.

At First Place SEO, our approach is designed around your specific business needs and goals. We combine technical SEO, product optimization, and user experience enhancements to not only drive more traffic to your site but also ensure that traffic converts into sales. Join us to elevate your online store’s performance and achieve lasting growth.

Why Ecommerce SEO Matters

Ecommerce is a saturated market so a well-optimised Shopify or WooCommerce site will help break through the noise, putting your products in front of the right audience. Unlike paid advertising, SEO provides a long-term, cost-effective source of traffic. It’s not just about attracting any visitors, but the right kind of visitors who are interested in what you’re selling.

What Ecommerce SEO services can you expect from first place seo?

Our Ecommerce SEO Services

Technical SEO Services

Ensures your website is structured in a way that search engines can easily understand and rank. This includes a clean site architecture, fast load times, and mobile responsiveness.


SEO Consultants London

Keyword Research

Identifying the most relevant and high-converting keywords for ecommerce products, categories, and services.

Find Your Perfect Keywords

On Page SEO

Optimizing individual product pages, category pages, checkout process, and other important ecommerce pages for target keywords. This includes optimizing titles, meta descriptions, header tags, product descriptions, images, etc.

Create a Website

Link Building Service

Acquiring high-quality backlinks from relevant and authoritative websites to improve the ecommerce site’s authority and rankings.

Build Website Backlinks

Content Marketing Service

Creating high-quality, keyword-optimized product descriptions, buying guides, blog posts, and other content to attract organic traffic and improve rankings.

Traffic From Social Media


Local SEO Service



to use our E-Commerce Agency service

Who needs E-Commerce SEO services?

E-commerce SEO services might seem like an additional cost, but they are crucial for enhancing your online store’s visibility and driving business growth. Here are the main benefits of e-commerce SEO services:


Broaden Your Audience

E-commerce SEO helps you reach a broader audience than traditional marketing methods. By optimizing your online store for search engines, you can connect with potential customers around the globe, significantly increasing your market reach.

Improved Brand Recognition

Regular SEO efforts ensure your e-commerce brand remains visible in the crowded online marketplace. Consistent SEO strategies help your brand gain recognition and trust from your target audience, keeping your business top-of-mind.

Increase Shoppers & Conversions

Effective SEO strategies, such as keyword optimization and content marketing, drive traffic to your online store and convert visitors into customers. This boost in traffic and conversions leads to higher sales and revenue for your business.


Maximise Marketing ROI

Compared to traditional advertising, e-commerce SEO offers a higher return on investment (ROI). Organic search results are more trusted by users and typically more affordable than paid advertising, making SEO a cost-effective marketing strategy.

Legal Compliance & Data Protection

E-commerce SEO services also help ensure your online store complies with data protection regulations, such as GDPR. This compliance protects your customers’ data and builds trust in your brand, fostering customer loyalty.


Ecommerce SEO Services Testimonials

Happy customers.
thumb_01_60_60Miriam Swan

Google Review

“A big thank you to this wonderful seo agency who have helped my e-learning business. Recommended through a friend of a friend and now I’m happy to call them friends and recommend them as well!”

thumb_02_60_60Eleni Stavropolou

Google Review

“Best SEO expert and SEO consultant I have ever used. Their whole business is built around growing your business through online marketing. They came recommended from a friend that used them for her e-commerce site and have delivered 100% ROI for my shopify in a short few months.”

thumb_03_60_60Brad Allen

Google Review

“A smaller team but have done really well by me. I have worked with big agencies in the past but I now prefer the more intimate consultancy approach. Plus they are a lot cheaper than a big agency, so I’m glad I tried something new and it paid off. Their customer service and response times are excellent”

SEO Packages & Pricing Plans

Affordable SEO Services That Work

Everything You Need To Rank Higher, In A Fixed Price Monthly Package. You Will See Real Results & A Return On Your Investment With Our Cost Effective SEO Solutions. 

Start Up SEO

Up To 10hrs Of Work
1 Blog Post Per Month
Ranking For 4 Keywords
1 Backlink Per Month
Directory Listings
Monthly SEO Reports

Best for start-ups and freelancers aiming to establish an online footprint. It is a great SEO package for getting you ranking on Google and maps.


Local Business

Up To 20hrs Of Work
2 Blog Posts Per Month
Ranking For 6 Keywords
2 Backlinks Per Month
Citation & Listing Management
On-page SEO Optimisation
Google Business Profile Management
Review Management
Monthly SEO Reports

This SEO plan is perfect for established businesses keen to grow by engaging a larger audience in their local areas searching for their services and products.

Unfair Advantage

Up To 30hrs Of Work
4 Blog Posts Per Month
Ranking For 10 Keywords
4 Backlinks Per Month
Citation & Listing Management
On-page SEO Optimisation
Website Speed Optimisation
Google Business Profile Management
Review Management
Competitor Analysis
Monthly SEO Reports

Ideal for smal and medium sized businesses aiming to expand their online footprint, and take on established competitors in their niche and geographical area of operation.

Compare Ecommerce SEO Services

We compare London’s best Ecommerce SEO Services Provider “First Place SEO” against “The Average Ecommerce SEO Services Agency”.

First Place SEO

Average Agency

Sign Up Fee

First Place SEO


Average Agency


Proven Track Record of Results

First Place SEO

Average Agency

Dedicated Account Manager

First Place SEO

Average Agency

Useful & Easy To Understand Reporting

First Place SEO

Average Agency

Competitor Audit & Monitoring

First Place SEO

Average Agency

Regular Catch Up Meetings

First Place SEO

Average Agency

No Long-Term Contracts

First Place SEO

Average Agency

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3 Steps To Make Money From Your Website

on Google in the United Kingdom on a national basis or in your local area.

1 - Free Website Audit

Get in touch for a no-cost review of your website with one of our dedicated internet marketing consultants. We’ll look at your business needs and how we can assist in achieving your objectives. Let’s create a plan together.

2 - Bespoke Marketing

We recognise that no two businesses are alike, especially in their online marketing needs. We make personalised search engine marketing (SEM) strategies designed to deliver the best outcomes for your unique business. Our bespoke plans will put you on top

3 - More Revenue

With the rollout of your tailored SEM strategy, watch your results climb steadily each month. Our targeted approach ensures you’ll begin to see the tangible impact of the SEM performance on your business’s visibility.

Ecommerce SEO Services

How much does Ecommerce SEO services cost?

We price on a flat monthly fee with our starter package priced at £400 per month.

Is your website suffering from any of thg

  1. Slow website speed
  2. Not ranking on Google
  3. Lack of unique quality images
  4. Poor site structure
  5. Not much content
  6. Missing optimisation
  7. Not optimised for mobile
  8. Not getting enough visitors
  9. Can’t convert visitors

Then schedule a free 30 minute SEO consultation at a time of your choosing to find out how we can help. 


Top SEO StatisticsFor E-Commerce

We Want More People To Call, Interact and Contact Your Business

Take positive action and hire our SEO agency as your marketing specialists to make your website a lead generating asset for your company. Don’t pay for leads, acquire them organically.

Ecommerce SEO agency

Ecommerce SEO Strategies 

First Place SEO creates a tailored, comprehensive strategy for each of our clients. We understand that every ecommerce business is unique, and our bespoke approach ensures that we meet the specific needs and goals of your online store, driving relevant traffic and increasing sales.

Technical SEO Analysis and Optimisation
Product Page Optimisation
Conversion Rate Optimisation
User Experience (UX) and Design Review
Category Page Optimisation
On-page seo audit

Technical SEO Analysis & Optimisation

Our first step is a comprehensive technical SEO analysis to identify and rectify any issues that might be hindering your site’s performance. This includes enhancing site structure for easy navigation, improving page speed, and ensuring your site is accessible and responsive across all devices. By solidifying your website’s technical foundation, we make it easier for search engines to crawl and index your site, which is crucial for higher rankings.

off page seo audit

Product Page Optimisation

Your product pages are where conversions happen. We focus on optimising each product page to ensure they are targeting the right keywords without sacrificing the user experience. This includes writing compelling product descriptions, optimising images, and using structured data to enhance visibility in search results. Our goal is to make your product pages not only search engine friendly but also persuasive and informative for customers.

Technical SEO Audit

Conversion Rate Optimisation

Driving traffic to your site is only part of the equation; converting that traffic into sales is where the real value lies. Our CRO strategies are designed to identify and remove any barriers to conversion. This could involve simplifying the checkout process, enhancing call-to-action buttons, or creating more engaging product displays. By continually testing and refining these elements, we help maximise the potential of your site to turn visitors into paying customers.

Support Marketing

User Experience (UX) & Design Review

A positive user experience is essential for keeping visitors on your site and encouraging them to make a purchase. We review your site’s design from a user’s perspective, looking for ways to improve navigation, simplify the buying process, and ensure your site communicates trust and credibility. Our recommendations are based on best practices and years of experience in ecommerce design.

Support Marketing

Category Page Optimisation

Category pages play a crucial role in helping users find the products they’re looking for and encouraging them to explore your site further. We optimise these pages to rank for broader search terms while ensuring they provide a clear, logical path to individual products. This involves strategic keyword use, engaging content, and clear, intuitive layout and design.

By focusing on these core services, First Place SEO creates a tailored, comprehensive strategy for each of our clients. We understand that every ecommerce business is unique, and our bespoke approach ensures that we meet the specific needs and goals of your online store, driving relevant traffic and increasing sales.

Our Strategic Approach To Ecommerce SEO


Building a Custom Ecommerce SEO Strategy

The foundation of our approach is a custom SEO strategy tailored specifically to your ecommerce business. We begin by understanding your brand, products, target audience, and competitive landscape. This comprehensive insight allows us to identify the most effective tactics and channels to pursue. We set clear, measurable goals so that the impact of our efforts is always transparent and quantifiable.


Utilising Cutting-Edge Technologies

We leverage the latest SEO tools and technologies to ensure your ecommerce site stays ahead of the curve. From advanced analytics platforms to AI-driven content optimisation tools, we use technology to gain deeper insights into your site’s performance and uncover opportunities for improvement. This tech-forward approach enables us to implement efficient, data-driven strategies that drive tangible results.


Innovative Tactics for Product Visibility

Our team employs innovative tactics to increase the visibility of your products in search results. This includes optimising for long-tail keywords, improving product descriptions with SEO in mind, and utilising high-quality images and videos. We also implement schema markup to enhance your products’ appearance in search results, making them more attractive and clickable to potential buyers.


Content Deployment and Automation

We recognise the importance of content in driving ecommerce SEO success. Our content strategy focuses on creating valuable, engaging content that appeals to your target audience and ranks well in search engines. To manage content at scale, we use automation tools that allow for the efficient deployment of content updates across hundreds or thousands of product pages, ensuring consistency and accuracy throughout your site.

Continuous Optimisation and Reporting

SEO is not a set-and-forget strategy. It requires ongoing attention and adaptation to changing search engine algorithms and consumer behaviour. We continuously monitor your site’s performance and make data-driven adjustments to our strategies. Regular reporting keeps you informed of our progress and the return on your investment, ensuring that our efforts align with your business objectives and deliver significant growth.

By adopting this strategic approach, First Place SEO ensures that every aspect of your ecommerce site is optimised for both search engines and users. Our goal is to not just increase traffic but to attract the right kind of traffic that leads to increased sales and business growth.

Ecommerce SEO Case Studies

We make companies fly.

These case studies showcase businesses that have significantly benefited from Ecommerce SEO interventions, highlighting the tactics employed and the results achieved.

Ecommerce SEO Case Study

Case Study 1: Sustainable Online Fashion Retailer Sees Remarkable Growth

Background: A mid-sized online retailer specialising in sustainable fashion sought to increase its online visibility and sales. Despite having a loyal customer base, their online presence was minimal, and they struggled to attract new customers in a highly competitive niche.

Challenge: The retailer faced two main challenges: improving their search engine rankings for key sustainable fashion terms and enhancing the user experience on their site to increase conversions.

Solution: First Place SEO devised a comprehensive SEO strategy that focused on:

  • Keyword Research: Identifying long-tail, high-intent keywords specific to sustainable fashion.
  • On-Page Optimisation: Revamping product descriptions, meta titles, and descriptions with targeted keywords.
  • Technical SEO: Improving site speed and mobile responsiveness.
  • Content Marketing: Launching a blog to cover topics related to sustainable fashion, eco-friendly living, and brand stories to build authority.
  • Link Building: Securing backlinks from reputable sites in the eco-friendly and fashion spaces.

Results: Within six months, the retailer saw a 70% increase in organic traffic and a 40% increase in online sales. Their main product pages began ranking in the top 3 for targeted keywords, and the blog became a valuable source of traffic and engagement.

Online Health Food Store SEO

Case Study 2: Online Health Food Store Expands Customer Base

Background: An online health food store offering specialty foods from around the world wanted to expand its online customer base. They had a diverse inventory but were not ranking for key product-related searches.

Challenge: The store needed to improve its online visibility for a wide range of products and categories, some of which were niche and had low search volume.

Solution: First Place SEO crafted a strategy focusing on:

  • Comprehensive Keyword Mapping: Targeting both broad and niche category keywords.
  • Enhanced Product Pages: Optimising product pages with rich, keyword-optimized descriptions and high-quality images.
  • Structured Data Implementation: Using schema markup to enhance product listings in search results.
  • User Experience (UX) Overhaul: Redesigning the website to make navigation intuitive and the checkout process smoother.
  • Local SEO: Optimising for local search queries to attract customers looking for specialty foods in their area.

Results: The health food store website saw a 50% increase in organic traffic and a 30% increase in sales within the first four months. Their products started appearing on the first page of Google for both broad and niche search terms. Additionally, the improvements in UX led to a significant decrease in cart abandonment rates.

These case studies demonstrate the transformative power of tailored ecommerce SEO strategies in driving significant improvements in online visibility, traffic, and sales for businesses in competitive niches.

Ecommerce SEO Services Company

Ecommerce SEO Services To Boost Your Websites Performance In No Time

As a boutique E-commerce SEO services agency, we treat each client individually – your appointed SEO expert will design and then deliver your bespoke campaign. We optimise for not only Google but Bing, Yahoo and other search engines to achieve customer conversions across the web.

SEO Services UK

1. Content Marketing

Our content marketing strategy is used to attract, engage, and retain the visitors to your website by creating relevant articles, how-to guides, videos and podcasts the satisfy their search intent (Why they came to your website in the first place). Our approach to content marketing establishes expertise, promotes brand awareness, and keeps your business at the top of their mind when they want to purchase your products or services.

2. Link Building

We secure high-quality backlinks from reputable high authority websites that have a clean backlink profile themselves. These backlinks pointing at your website improve your trust flow with Google and factor into your rankings. This increased profile of your site helps customers connect with you, so you will likely experience higher organic traffic, improved conversion rates, and overall business growth.


3. Local SEO

Local SEO is what we are exceptionally good at. Basically making sure you show up for local business related searches on maps and organic. Any business that has a physical location or serves a specific geographic area can benefit from our local SEO services. So if your a local company looking to expand your horizons to the next village, town or city, then be sure to talk to us about your ambitions and we can make it happen.

4. National SEO

If you want to advertise to the whole of the United Kingdom, we can make that happen. Our national SEO services are get brands online and in front of customers in England, Scotland, Wales and Northern Ireland.  With our First Place SEO you’ll benefit from our industry expertise and a proven track record of success. Don’t miss the opportunity to expand your reach and achieve the growth you’ve been dreaming of on a national scale. 

5. Organic SEO & Grow

With your website appearing naturally in search engine results pages you will be less reliant on paid advertising. Our strategies focus on making your site more appealing to search engines as a valuable resource for users searching for specific keywords related to your business or content. The goal is to increase your website’s visibility, drive more traffic, and enhance user engagement in a cost-effective way.

Increase yOUR visitors to your website AND convert them with Our Ecommerce services

Just like your competitors do

Our Ecommerce SEO service is bespoke because each business has its unique attributes and challenges, along with some issues that require careful consideration. With over 10 years of experience delivering e-commerce SEO with companies across the United Kingdom and more than 100 businesses and websites, it’s likely we’ve encountered a scenario similar to yours and can provide the bespoke guidance you need.

 Promote your online visibility and sales with our comprehensive Ecommerce SEO agency services. We employ a thorough strategy that encompasses everything from customised web design and targeted paid advertising to in-depth content optimisation, website speed enhancements, strategic keyword placement, reputable link building, and improvements in user experience. Our goal is to boost your search engine rankings significantly. Expect to see a marked increase in traffic and conversion rates, propelling your business to new heights. Let us help you navigate the path to achieving your digital marketing goals and standing out in a crowded online marketplace.



Ecommerce digital marketing

Ecommerce SEO Agency


Ecommerce SEO services from First Place SEO deliver significant benefits:

  • Increased ranking, making your products more visible to those searching for them.
  • Targets Quality Traffic. attracting users ready to buy, increasing the likelihood of sales.
  • Encouraging longer visits and more interactions.
  • Higher visibility and targeted traffic lead to more sales, with SEO yields a higher conversion rate than other marketing tactics.
  • High SERP positions improve brand awareness, fostering future customer engagements.
  • Gives Competitive Edge: Outperform competitors not leveraging SEO or match the strategies of those who do.
  • Cost-Effective: More affordable than paid ads, with long-lasting benefits without the ongoing costs.
  • Informs Strategy: Provides insights into customer behaviour and market trends, aiding strategic decisions.

Partnering with First Place SEO ensures these advantages are fully leveraged, positioning your business for sustained online success.



Advanced Ecommerce SEO Strategies:

We use unique ecommerce SEO strategies that highlight overlooked strategies such as keywords in user manuals, psychological pricing, and returns information to boost visibility and engagement.

The Hidden Potential of Long-Tail Keywords In User Manuals & Guides

 While many focus on optimising product pages and descriptions, there’s untapped potential in creating detailed user manuals and guides for products. These resources can be rich in long-tail keywords, which are often used by customers seeking specific information or troubleshooting tips post-purchase. Not only do these guides improve user experience and customer satisfaction, but they also attract a significant amount of organic search traffic from users who might not yet be familiar with your brand but are seeking solutions that your products offer.

Psychological Pricing Impact on SEO

The way products are priced can influence their visibility and attractiveness in search results. For instance, products priced just below a round number (e.g., £29.99 vs. £30) are not just tactics for psychological pricing; they can also impact how products are filtered and displayed in price-sensitive search queries. Ecommerce platforms that allow for detailed filtering by price range could show your product more frequently if it’s strategically priced, indirectly benefiting your SEO by placing your products in front of potential buyers more often.

SEO Value of Ecommerce Returns and Exchanges Information

Most ecommerce sites consider their returns and exchanges policy as a necessary but unglamorous part of doing business online. However, detailed and clearly outlined returns and exchanges information can significantly improve your site’s SEO. These pages provide content that responds directly to common user queries, improving your site’s relevance and authority on the topic. Additionally, they enhance user trust and experience, factors that search engines increasingly consider in their rankings. By optimising these often-overlooked pages with relevant keywords and making them easily accessible from product pages, you can capture additional traffic and improve overall site engagement.

Ecommerce SEO Solutions Tailored for Every Platform

At First Place SEO, we specialize in crafting and executing bespoke SEO strategies for a wide range of ecommerce platforms. Our expert team understands the unique nuances and opportunities each platform presents, ensuring your online store isn’t just found, but preferred by your target audience. Here’s how we deliver unparalleled SEO success across diverse ecommerce systems:

  • WooCommerce & Shopify: Leading the pack with custom SEO strategies that harness their robust features for maximum visibility and sales growth.
  • Wix & Squarespace: Enhancing user experience with SEO-friendly designs, ensuring your site stands out and ranks high.
  • BigCommerce & Big Cartel: Leveraging advanced SEO tools and analytics to drive traffic and convert clicks into loyal customers.
  • Shift4Shop & Square Online: Utilizing platform-specific optimizations to improve site speed, mobile responsiveness, and product visibility.
  • OpenCart & Volusion: Crafting targeted content and metadata strategies to boost organic reach and customer engagement.
  • PrestaShop & Adobe Commerce (Magento): Implementing comprehensive on-page and technical SEO to elevate your market position and sales.
  • Ecwid & Weebly: Optimizing your online presence with localized SEO tactics to attract and retain a broader customer base.
  • GoDaddy & Bluehost: Ensuring your ecommerce site is fully optimized from the ground up, taking advantage of hosting-specific benefits.
  • Joomla & Regular Ecommerce: Applying meticulous SEO strategies that cater to the unique aspects of these platforms, promoting organic growth and robust sales.

Our approach at First Place SEO is not just about applying generic SEO tactics. We dive deep into the fabric of each ecommerce platform, leveraging its strengths while mitigating any limitations to ensure your online store not only reaches its target audience but captivates them.

From the initial SEO audit to ongoing optimisation and monitoring, we cover every angle to ensure your ecommerce venture thrives, regardless of the platform. Whether you’re a startup on Shopify or a growing brand on Magento, our tailored strategies are designed to propel your business forward, ensuring you achieve and exceed your digital sales objectives.

Partner with First Place SEO, and let’s navigate the digital marketplace together, turning challenges into opportunities and clicks into customers.

Freelance SEO Consultant

Ecommerce SEO Consultancy Why Choose Us?

SEO Consultancy London

If your website doesn’t appear on the first page of search engine results, there’s a high chance many potential customers won’t find you. Partnering with an SEO consultant can significantly enhance your site’s visibility online.

Why our SEO Consultancy is your website? SEO consultancy plays a more important role in increasing your site’s traffic, raising brand awareness, and ultimately, boosting sales and leads. By collaborating with our experienced team, you’ll not only benefit from our comprehensive expertise but also gain valuable insights to continually enhance and maintain your online presence. Our positive reviews on Google demonstrate the high quality of our consultancy services and our strong reputation in the market.

Ecommerce SEO Consultants: First Place SEO

Consultant SEO

Choose First Place for your SEO needs reviewed as a leading SEO consultancy service in London, First Place SEO is known for the exceptional quality of our services. Our commitment to delivering beyond our clients’ expectations is unmatched, and we focus on providing a return on investment for your budget.

Experience Matters in SEO Consultancy While many freelance SEO consultants may have a few years of experience, First Place is a dedicated SEO practice.

The advantage of hiring a SEO consultant is a wise choice. Not only is it cost-effective compared to onboarding a full-time employee, but it also offers access to a diverse set of technical and creative skills crucial for a successful SEO campaign.

Freelance Ecommerce SEO Consulting That Gets Results

Freelance SEO Consultants

Our freelance SEO consulting is the cornerstone of our clients internet marketing strategies, capable of significantly benefiting our business. Our consultants are not just experts; they are passionate about SEO, which is evident in the quality of work and results we deliver. We aim for more than just traffic increases; our focus is on enhancing user experience and conversion rates by targeting keywords that real people use, ensuring a tangible impact on your business.

You’ll work closely with a dedicated SEO Specialist, ensuring personalised strategies and swift execution tailored to your business needs. Our success across various sectors speaks to our ability to drive significant revenue and results for our clients. From brick and mortar stores to healthcare to e-commerce and beyond, we’ve demonstrated our ability to excel in different industries, making us one of the UK’s leading SEO Consultants.

Book Your Free Ecommerce SEO Consultation Now

Free Ecommerce SEO Consultation


 No Obligation Discovery Call with First Place SEO. We’ll present a tailored, results-oriented proposal, detailing the strategy for our joint effort to elevate your business’s visibility and success online.

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First Place SEO Agency London

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Ecommerce SEO

Frequently Asked Questions

Here are some of our most frequently asked Ecommerce SEO questions and answers.