Ecommerce SEO for online stores · UK
Ecommerce SEO Consultant For UK Online Stores
Your best products can sit on page five while Google spends its time crawling colour and size filters. One ecommerce SEO consultant works on your shop, at a monthly price you can see before you pick up the phone.
Rated 5 stars across 300 Google reviews. Call 0207 112 8794.
Category, product and filter pages.
What the first call covers
Thirty minutes on your products, your margins and what you have already tried.
- Which of your category pages is closest to earning money
- Whether your filters are eating the crawling Google gives you
- Whether any of your products are missing from Google entirely
- A straight answer on whether your niche and area are free
You keep everything we show you, whether or not you go ahead.
Book your store reviewOr call 0207 112 8794 and speak to someone now.
Ecommerce SEO Services in London and the UK
Ecommerce SEO is the work that gets a shop's category, product and filter pages found in search. First Place SEO does that work for online shops across London and the rest of the UK, from £500 a month.
You work with one named specialist, not an account manager. Every plan covers AI search as well as Google. And no competing shop in your niche and area can buy the same service.
All three plans have published prices. See what each plan includes.
One specialist works on your store, start to finish
Paul runs every store account here, so the person who reviews your shop is the person you email when a ranking moves.
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You email the person who did the work
The specialist who reviews your shop is the one who rewrites your category pages and answers your emails.
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You are not handed to an account manager reading a summary of what happened. If a ranking moves on a Tuesday, you email the person who changed the page, and you get an answer about that page rather than a status update.
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A shop is not a brochure site
Your catalogue, your filters and your stock behaviour all have to be held in mind at the same time.
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A shop with a few hundred products can produce thousands of URLs once filters, sorting and pagination are counted. Working out which of those deserve to be indexed is one job, not three, and a handover between three people loses half of it.
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One client per niche, per area
Only one shop in your niche and area works with us at a time.
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If your enquiry clashes with a client we already have, you find out on the first call rather than three emails later. It also means the work stays yours, since the shop you compete with cannot buy the same thinking while you are with us.
Products sitting on page five while your filters get crawled instead? That is the most common fault we find on shops, and it is fixable without touching a single product description.
See what breaksFive Things That Quietly Stop Stores Ranking
Improving an online store’s SEO usually starts by removing something rather than adding it. These five faults account for most of the shops we look at, and none of them shows up as a missing keyword.
Read the five lines, then open any that sound familiar
Filters making more URLs than you have products
Colour and size combinations multiply into thousands of near identical pages.
Google says faceted navigation is by far the most common source of overcrawl problems reported by site owners, which means the crawler burns its time on size and colour combinations and never reaches your new lines.
Products only findable through your search box
If nothing on your site links to an item, Google may never reach it.
Googlebot generally does not type into a search box, so any item without a link pointing at it can sit unseen for months while you assume it is ranking badly.
Product pages carrying the manufacturer’s words
The same description sitting on every other shop that stocks the item.
When ten shops sell the same item with the same description, Google has no reason to pick yours over the other nine.
Discontinued lines deleted rather than redirected
A deleted product page is a dead end for shoppers as well as for Google.
The links and rankings that page had earned disappear with it, and the shopper who clicks an old result lands on nothing.
Category pages that are a title and a grid
Nothing on the page for Google to match against the search people type.
The page best placed to win the search that people actually type has nothing on it to win with.
Verified against Google’s guidance on managing faceted navigation URLs (opens in a new tab).
What we change on your shop
Category Pages Win The Searches Products Cannot
The work splits three ways: your category pages, your product pages, and the filters and parameters sitting underneath both.
Ecommerce SEO services that skip the third one tend to produce a nice-looking site that Google still cannot read properly.
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Category and collection pages
Shoppers search for the group before they search for the item, so “waterproof walking boots” is worth more to you than any single boot. Each category gets a term nothing else on your site targets, copy that helps someone choose without burying the grid, and internal links that put it within a few clicks of your home page.
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Product pages that describe the product
Product page SEO starts with facts only you hold: sizing that runs small, what fits what, delivery and returns, and the questions your customer service team answers every week. Each variant then gets its own address, and where a colour or size sits in a query parameter, the clean version becomes the canonical URL, which is how Google recommends tying variants together.
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Filters, parameters and crawl paths
Filters get rules instead of being left to multiply. Empty filter combinations return an HTTP 404 status code rather than a blank page, parameters use the standard ampersand separator that crawlers recognise, and filters built on a hash fragment are treated as invisible to Google, because Google does not crawl them at all.
Three monthly plans, published on this page.
Your platform matters less than most agencies suggest. Whether your shop runs on Shopify, WooCommerce or something built for you, the rules above apply, and heavier structural problems can be booked as the paid technical audit that goes deeper.
Will AI Assistants Name Your Shop?
Assistants shortlist a handful of shops and name them, and they lift those answers from pages that state facts plainly in a place a machine can find. Every plan includes that work, because a shortlist of three is a harsher place to be missing from than page one.
The same page structure serves both audiences. A clear question, a direct answer under it, and a real number in the sentence is what a shopper skims and what an assistant quotes.
One client’s Google review describes enquiries arriving from both Google and ChatGPT after we built custom plugins to capture that traffic, and you can read how we track AI citations for clients.
What Does Ecommerce SEO Cost Each Month?
Ecommerce SEO here starts at £500 a month and runs to £2,000, and the figure you see is the figure you pay.
Those figures sit low against the market. Retainers for UK online shops are commonly quoted between £1,500 and £8,000 a month, entry plans in London start nearer £800, which is worth a moment with any ecommerce SEO packages you are comparing.
Starter SEO
Core work on your shop, every month.
£500per month
Book a free callEach month you get:
- Two SEO articles each month
- One new page build each month
- Core directory listings
- Page SEO updates
- A monthly report in plain English
Growth SEO
For shops ready to build steady growth.
£1,000per month
Book a free callEverything in Starter, and:
- Six SEO articles each month
- Two new page builds each month
- Listings and citations managed
- On-page SEO improvements
- Google Business Profile management
- Review support
Market Leader SEO
For shops aiming to lead their market.
£2,000per month
Book a free callEverything in Growth, and:
- Twelve SEO articles each month
- Four new page builds each month
- Website speed improvements
- Competitor checks
- Link building
- Search Console tracking
- AI citation tracking
What moves your price is the size of your catalogue, how many category pages are worth ranking, how competitive your products are, and the state of the site when we start. You can also compare the deliverables behind each monthly figure before you speak to anyone.
No contract is signed on the call, and you keep everything we show you.
From enquiry to first month
You See The Plan Before Any Work Starts
Nothing gets changed on your shop until you have read what is changing and why. Four steps take you from enquiry to the first month of work.
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1. Free call
Thirty minutes on your products, your margins and what you have already tried, plus a straight answer on whether your niche and area are free.
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2. Store review
We go through your categories, products, filters and Search Console data, then tell you what is holding revenue pages back. You get that in writing whether or not you go ahead.
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3. Priority plan
Your pages get put in order of what will pay back soonest, with the developer jobs separated from the ones we can do without touching your team.
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4. Monthly work and reporting
An SEO consultant for ecommerce does the work, sends you a plain English report each month, and shows what shipped and what moved.
Be realistic about timing. Technical fixes can show movement inside a couple of months, and category and content work builds over six to twelve. Anyone promising faster is guessing.
Frequently Asked Questions
Questions Store Owners Ask Before Booking
Book a Free Call
What should I look for in an ecommerce SEO consultant?
Ask what they would change on your category pages in the first month, and listen for named pages rather than a list of tasks. Good ecommerce SEO consultancy also shows you its reporting before you sign, tells you which work needs your developer, and puts a real number on the monthly fee. Anyone who cannot answer those three in a call will not answer them in month four either.
Do you work with online shops near me?
We work with shops anywhere in the UK, because ecommerce SEO services near me is a question about response rather than distance. Plenty of clients are in London and we hold borough by borough pages for local businesses, but a shop in Leeds gets the same specialist and the same monthly report.
How long before ecommerce SEO shows results?
Expect early movement in two to three months and meaningful growth over six to twelve. Crawl and indexing fixes tend to show first, because pages Google could not reach start appearing once it can. Category and content work takes longer and lasts longer.
What happens to products we discontinue?
Old product pages get redirected to the closest live item or category rather than deleted. A deleted page throws away the links and rankings it earned, and it sends anyone clicking an old search result to a dead end. Where a line is coming back, the page stays up and says so.
Why are some of our products missing from Google?
Usually they have no link pointing at them. If an item can only be reached through your on-site search or an endless scroll, Google may never have seen it, which is a different problem from ranking badly. A crawl against your XML sitemap shows which is which within a day.
Can you guarantee first page rankings?
No, and nobody honestly can, because Google decides what ranks. What you get instead is a written plan, a published price, monthly reporting on what shipped and what moved, and the freedom to stop whenever you choose.
Book A Call About Your Store
Thirty minutes on your shop. You get told which category pages to fix first, and why those.
Book Your Store ReviewFree, no obligation. We say on the call if your niche and area are taken.
Drop us a message
How can we help?
Tell us about your business and what you want to achieve. We will review your website and come back to you with clear recommendations and a proposed plan.
