Web Design and SEO That Ranks in London

The old site was built in 2017 and had grown one page at a time. Around seven in ten visitors used a phone, and on a phone the site took over six seconds to appear. Many people gave up before they saw anything.

Those who stayed found long blocks of text, no clear prices and a single contact form with fourteen fields. The team also had no simple way to add new photos of finished work, so the gallery had not been touched in two years.

We started with the enquiry, not the design. We looked at what people asked on the phone, then built pages that answered those questions in order.

1. Mobile first layouts so the key message, photo and call button load straight away.
2. One page per service with plain wording, a price guide and real photos of completed jobs.
3. A short three step quote form that asks for the job type first and contact details last.
4. A faster build using compressed images, fewer scripts and clean code, checked against Core Web Vitals.
5. Simple editing tools so the team can add new project photos in a couple of minutes.

Every old page was mapped to a new one and redirected, so nothing that already ranked was lost at launch.

Visitor numbers stayed broadly flat in the first three months. What changed was how many of those visitors took action. The same audience, given a faster and clearer site, behaved very differently.

The website stopped being a brochure nobody finished reading and started acting as the first step in the sale.