Keyword research report · London
Keyword Research Services
A fixed price report for £500, with no VAT added. Up to 40 keywords worth going after, five competitors analysed, and an article idea for each one, as a PDF within two working days.
5 stars from 300+ Google reviews. Call 0207 112 8794.
Free keyword check
One keyword, checked free. Volume, difficulty and intent, within two working days.
Tell us a keyword, we will tell you the potential
- How many people search it each month in the UK
- How hard it will be to reach page one
- What people actually want when they search it
Thank you
Your keyword is on its way to us. We will check the volume, the difficulty and the intent, then reply within two working days. If it is urgent, call us on 0207 112 8794.
In plain English
What is keyword research?
Keyword research is the work of finding which search terms your customers actually use, and which of those you have a realistic chance of ranking for. First Place SEO sells it as a fixed price report: £500, delivered as a PDF within two working days of payment.
You do not need to know SEO to use it. Every keyword comes with a plain English note on what the searcher wants, plus an article idea to match, so you can hand the PDF straight to a writer. Prefer to talk it through first? Call 0207 112 8794.
The call is free. You are not committing to anything, and we will tell you honestly if the report is not right for you.
- Which search terms do my customers actually type?
- Which of those can I realistically rank for?
- What should I write first, and what should it say?
Answered for your site and five competitors, in one PDF.
What it decides
What does keyword research actually decide?
Every page on your site can realistically rank for one main term. Keyword research decides what that term is, for every page you already have and every page you are thinking of building.
Get it right and the content you pay for lands on searches people are making. Get it wrong and you write ten good pages nobody was looking for.
What is in the report?
A keyword list on its own is not worth much. Anyone can export two thousand terms from a tool in about ninety seconds. The work is deciding which forty are worth your time, and what to do with each one.
Here is what lands in your inbox:
- Up to 40 keywords, picked for your business rather than pulled off a list
- Search volume, so you know roughly how many people ask for it
- Difficulty, which is how hard a keyword is to rank for given who already ranks
- Search intent on each one, labelled transactional, informational or navigational, so you can tell buyers from browsers
- Five competitors analysed, showing what they rank for that you do not
- An article idea for every keyword, so you know what to write
New to those labels? Here is what search intent means in practice.
That last line is the part most reports leave out, and it is the difference between a list and a plan. A list tells you what to target. An idea tells you what to build. Without it you are holding a spreadsheet and a homework assignment.
Why does the intent column matter more than it used to?
Search has shifted underneath all of this. In the first four months of 2026, 68% of Google searches in the US ended without anyone clicking anything, up from 60% two years earlier, according to SparkToro's clickstream study (opens in a new tab). AI Overviews now appear on more than a fifth of searches, and where one shows, clicks to websites fall by nearly 60%.
Informational searches take the worst of it. Ask Google a question with a simple factual answer and Google answers it, so the person never leaves. Ranking first for a term like that can now be worth very little.
That is why every keyword in the report carries an intent label. It tells you which of your forty terms can still send someone to your website ready to buy, and which are now just Google answering on your behalf. Spending a content budget on the second group is the most expensive mistake we see.
The report arrives as a PDF. No login, no dashboard, no subscription attached to it.
How it works
How does it work?
A clear three-step process, with the finished keyword research report sent by email within two working days.
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You send two things
Your website address and the competitors you want looked at. If you are not certain who your real competitors are, say so and we will work it out from the search results instead.
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We do the research
Two working days from the moment payment clears. There is no queue, no priority tier and no rush fee, because two days is simply how long the work takes.
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The PDF arrives by email
If a column in it does not make sense, phone and ask. We answer enquiries around the clock and there is no charge for questions about your own report.
Delivery day calculator
When will your PDF land?
Pick the day you would pay and the calculator will show the expected delivery day.
Working days, counted from the day payment clears.
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Who it is for
When should you get keywords researched?
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Businesses about to pay for content
Commissioning blog posts or a copywriter without knowing what to point them at is the fastest way to spend a content budget on nothing. Forty keywords and forty article ideas is a brief.
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Businesses about to rebuild a website
Page structure is far cheaper to get right before the build than after it launches. Redoing a sitemap six months in costs several times what this does.
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Businesses wanting a second opinion
If an agency has sent you monthly reports for a year and you have never seen the keyword strategy underneath them, that is worth checking.
We work with service businesses and online shops across London and the rest of the UK. None of this needs anyone in the room, so where you are makes no difference to the report or the price.
First Place SEO
Keyword Research
A practical keyword plan showing what your customers search for, which pages you need and where your strongest opportunities are.
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01. Search intent and keyword groups
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02. Competitor keyword gaps
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03. Search volume and ranking difficulty
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04. Commercial value and buying intent
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05. Page-by-page keyword map
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06. Content priorities and quick wins
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07. Clear recommendations and next steps
First Place SEO · London
Frequently Asked Questions
Common questions
View Our SEO Services
How long does the keyword research report take?
Two working days from the point your payment clears. If you pay on a Monday morning you will have the PDF by Wednesday. There is no faster tier and no rush fee, because that is the turnaround on every report.
What do I need to send you?
Your website address and the competitors you would like analysed. That is all. If you do not know who your competitors are, we will identify them from the search results for your main services.
Do I need a website already?
No. Plenty of people buy the report before the site exists, because it is the cheapest point at which to decide what pages to build. The report works the same way, it just feeds a build rather than a rewrite.
Will you tell me what to write, or just give me a list?
Both. Every keyword comes with an article idea attached, which is the part that turns a list into something a writer can start from. You are not left holding a spreadsheet wondering what to do next.
What if I already have a keyword list, or a report I paid for?
Send it over either way. Lists you have built yourself are usually half right, and knowing which half saves you writing the wrong five pages. Reports bought cheaply are usually a tool export with the settings left on default, which is why they arrive as hundreds of rows with nothing marking out the twenty that matter. If there is anything usable in what you have, we will say so.
Do you cover local keywords as well as national ones?
Yes, and the mix depends on your business. A single-site business usually gets more value from local terms and longer, more specific phrases than from broad national ones, because those are the searches it can realistically win.
Do you work with businesses outside London?
Yes. Most of our clients are in London and the report is built the same way for a business in Leeds or Cardiff. Nothing about keyword research requires a local supplier.
What happens after I get the report?
Whatever you want. Some people action it themselves, some give it to a writer, some come back for a plan. There is no follow-up sequence and no obligation to do any of them.
Before you buy
Ask us anything
Send your website address and the terms you are hoping to rank for. We will come back with an honest view on whether the report will help you, and what we would look at first. Prefer to talk? Call 0207 112 8794.
