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Why might your business be invisible on Google search or Maps? Even if you’ve verified your Google Business Profile and added photos, your business might still be invisible in search results. You’re not alone. Being found online is often the difference between...
What is query fan‑out in AI search, and why does it matter? Query fan-out describes how AI-powered search engines, such as Google SGE or OpenAI-based systems, break a single user question into a set of related sub-questions. Your content now needs to match these...
What is the best way to thank clients for their support at Christmas? The best way to thank clients during the festive season is with genuine appreciation, thoughtful words, and a nod to shared success. A warm, well-crafted message is more than a seasonal gesture. It...
What’s changing in local search and why do these trends matter? Local search is shifting quickly. AI-generated summaries are appearing where map listings once dominated. Ranking signals are being rebalanced. And customers are no longer relying solely on Google. They...
How is Google’s new AI Mode changing how businesses appear in search? Google’s AI Mode, also called the Search Generative Experience (SGE), is changing how search results appear. Instead of a list of links, users now see AI-generated summaries at the top. Many...
