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Why do your competitors rank higher than you in London search results? If your competitors keep showing up ahead of you on Google, especially in London, it is not down to luck. They are getting the small but important things right. These are the things that many local...
Why might your business be invisible on Google search or Maps? Even if you’ve verified your Google Business Profile and added photos, your business might still be invisible in search results. You’re not alone. Being found online is often the difference between...
What is query fan‑out in AI search, and why does it matter? Query fan-out describes how AI-powered search engines, such as Google SGE or OpenAI-based systems, break a single user question into a set of related sub-questions. Your content now needs to match these...
What’s changing in local search and why do these trends matter? Local search is shifting quickly. AI-generated summaries are appearing where map listings once dominated. Ranking signals are being rebalanced. And customers are no longer relying solely on Google. They...
How is Google’s new AI Mode changing how businesses appear in search? Google’s AI Mode, also called the Search Generative Experience (SGE), is changing how search results appear. Instead of a list of links, users now see AI-generated summaries at the top. Many...
How Do Featured Snippets Work in London and Why Are They Different? Google shows featured snippets when it finds clear, direct answers to a searcher’s question. In London, the way people phrase things, their local needs, and how they search all play a role in which...
