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What are the main differences between Apple Business Connect and Google Business Profile? Apple Business Connect and Google Business Profile both help businesses appear in local searches, but they operate in different ecosystems. Google Business Profile is designed to...
What are “justifications” in Google’s Map Pack? In Google’s Local Pack, “justifications” are the short text snippets that appear under a business name. They might read “Their website mentions emergency plumbing” or “Their reviews mention fast service.” These snippets...
Can Geotagging Improve Local SEO Rankings? Geotagging can help support local SEO by linking your content to a verified location. While it is not listed as an official ranking factor, it works in combination with other trust signals to reinforce a business’s...
How can your business rank higher on Google Maps in 2024? Short answer? Show up where your customers actually are, keep your Google Business Profile in proper shape, and give Google reasons to believe you’re relevant to the people looking. That means real-world...
How You Can Create an SEO & User-Friendly Navigation for Local Businesses The best websites are easy to use and optimised with navigation, call to actions and the customer journey built in. A well organised navigation menu and url structure is a safe bet on...
Applying E-E-A-T for Local SEO Success The Importance of E-E-A-T in Local SEO If you want your business to stand out in local searches, it’s essential to understand and apply E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness. While E-E-A-T...
