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What are AI Overviews and why are they shrinking so quickly? AI Overviews are summary boxes generated by Google’s Gemini system to provide instant answers using trusted web content. But between 2024 and 2025, their presence declined drastically, dropping from 64...
What is the easiest way to start doing SEO if you’re not technical? The most straightforward way to begin doing SEO without a technical background is by choosing a focused keyword, writing a helpful page around it, and publishing it with a clear structure. You...
Can I Do SEO Myself or Should I Hire an Expert? Yes, you can handle SEO yourself, but whether it’s the best option for your business depends on how much time you can realistically give it, what your goals are, and how competitive your industry is. In this guide, we...
Should I Hire an SEO Expert or Try Local SEO Myself? Choosing between doing your own local SEO or hiring an SEO expert depends on how much time you have, what you know already, and how quickly you want results. Some business owners enjoy managing their own SEO to save...
Is Duplicate Content Bad for SEO or Just Misunderstood? Duplicate content can make it harder for your website to show up properly in Google search results. If the same or very similar text appears in more than one place online, Google has to decide which version to...
Can Geotagging Improve Local SEO Rankings? Geotagging can help support local SEO by linking your content to a verified location. While it is not listed as an official ranking factor, it works in combination with other trust signals to reinforce a business’s...
