Introduction to Possible Google My Business Errors
Ever wondered why your Google My Business listing isn’t bringing in as many customers as you’d hoped? Managing a Google My Business (GMB) profile can be tricky, and even small mistakes can have significant consequences. Let’s explore 12 common errors and how to avoid them, ensuring your business gets the visibility it deserves.
“A person who never made a mistake never tried anything new.” – Albert Einstein
Einstein’s wise words remind us that mistakes are part of the learning process. Understanding and correcting errors can lead to substantial improvements in your Google My Business performance.
1. Avoid Using Spam Names: Keep Titles Real and Consistent
One frequent mistake in GMB listings is using spammy or inconsistent business names. Your business name should reflect your actual business name as consistently used across all platforms.
What You Should Do:
- Use Your Official Business Name: Ensure that the name you use on your GMB listing matches the name on your signage, website, and other marketing materials.
- Be Consistent: Check that the same name is used across all online directories, such as Yell and Yelp.
- Avoid Extra Keywords: Don’t add extra words to your business name to try and improve SEO. Stick to your actual business name.
Name Examples
For instance, if your business is called “John’s Bakery,” ensure that this exact name is used across your website, social media, and directories. Avoid variations like “John’s Best Bakery” or “John’s Amazing Bakery.”
Indexes Like Yell and Yelp Pick Up the Inconsistencies
Inconsistent naming can confuse directories like Yell and Yelp, leading to potential visibility issues. Search engines prioritise consistent information, and discrepancies can hurt your local SEO efforts.
2. Error of More Than One Location in the Listing
Another common mistake is listing more than one location on a single GMB profile. Each location should have its own distinct listing to avoid confusion and ensure accurate information.
What You Should Do:
- Create Separate Listings: If you have multiple locations, create a separate GMB listing for each one.
- Use Unique Identifiers: Clearly identify each location by its specific address.
- Avoid Duplicates: Ensure there are no duplicate listings for the same location.
Stick to the Surroundings of the Location
Make sure your GMB listing is specific to the surroundings of the location it represents. Providing accurate details about the area helps customers find you easily.
Estate Agents Example as an Exception
Estate agents or similar businesses operating in multiple areas might have unique cases where more flexibility is allowed. Even so, maintaining clear and consistent information across all listings is crucial.
3. Avoid Too Many Keywords in Posts
Keyword stuffing in GMB posts is not only unhelpful but can also lead to penalties. Keep your content natural and relevant to your audience.
What You Should Do:
- Focus on Value: Write posts that provide valuable information to your audience.
- Use Keywords Naturally: Include keywords where they fit naturally, without forcing them.
- Post Regularly: Keep your GMB profile active by posting new content at least once every seven days.
Post Articles Every Seven Days
Regular updates are vital for GMB engagement. Posting new content at least once every seven days keeps your profile active and engaging.
Do Not Keyword Stuff
Overloading your posts with keywords can lead to suspensions. Instead, focus on providing valuable and relevant content for your audience.
Example of Suspension for Google My Business Error
A local café faced suspension for excessively using keywords like “best coffee,” “top café,” and “cheap breakfast” in every post. Once they removed the excessive keywords, their profile was reinstated.
4. Adding Photos
Photos are crucial for GMB profiles. They not only attract more views but also provide a real glimpse into your business.
What You Should Do:
- Use High-Quality Photos: Ensure your photos are clear and high resolution.
- Showcase Your Business: Include images of your products, services, and premises.
- Avoid Copyrighted Images: Only use images you own or have permission to use.
Photos Bring in Huge Traffic
High-quality images can significantly increase traffic to your GMB profile, drawing in potential customers.
Error: Using Copyright Images
Using copyrighted images can lead to legal issues and profile penalties. Always use original photos or those you have permission to use.
5. Reporting Violation and Fake Reviews
Managing your GMB profile includes monitoring and reporting violations and fake reviews. Keeping your profile honest and accurate builds trust with your audience.
What You Should Do:
- Regularly Check Reviews: Keep an eye on the reviews you receive.
- Report Violations: If you spot any fake reviews or violations, report them to Google.
- Respond to Reviews: Engage with genuine reviews by responding promptly and professionally.
6. Categories Should Be Accurate and Relevant
Choosing the right categories for your business is essential. Inaccurate or irrelevant categories can mislead customers and hurt your visibility.
What You Should Do:
- Select the Best Categories: Choose categories that accurately describe your business.
- Update as Needed: Regularly review and update your categories if necessary.
- Avoid Overloading: Stick to the most relevant categories and avoid unnecessary ones.
Why Irrelevant Categories Don’t Work
Irrelevant categories can confuse potential customers and search engines alike, making it harder for people to find your business.
Keep an Eye Out for Relevant Categories Though
Regularly check for any new relevant categories that might better describe your business and update accordingly.
7. Check Your Consistency Across the Citations
Consistency across all platforms where your business is listed is key to maintaining a strong online presence.
What You Should Do:
- Audit Your Listings: Regularly audit your listings across various directories.
- Use Tools: Use tools like Moz Local or Yext to scan for consistency issues.
- Correct Discrepancies: Make sure all information matches across all platforms.
Example of Scanning for Consistency
Use tools like Moz Local or Yext to scan for consistency issues across various listings and correct any discrepancies.
8. Check Your N.A.P (Name, Address, Phone Number)
Ensure your NAP details are consistent across all listings. Watch this [NAP VIDEO] to understand why this is critical for local SEO.
What You Should Do:
- Ensure Consistency: Make sure your name, address, and phone number are the same everywhere.
- Update Promptly: If any details change, update them across all platforms immediately.
- Regular Checks: Regularly check your listings to ensure consistency.
Reporting Spam
If you encounter spam or fake listings, report them to Google to maintain the integrity of your local search environment.
What You Should Do:
- Identify Spam: Be vigilant about spotting spam or fake listings.
- Report to Google: Use Google’s reporting tools to flag spam.
- Follow Up: Check back to see if the reported spam has been removed.
By addressing these common Google My Business errors, you can significantly improve your local SEO and attract more customers to your business. For more guidance on optimising your GMB profile, feel free to reach out or leave a comment below.
FAQs
What are the consequences of using spammy names on Google My Business? Using spammy names can lead to suspensions and lower visibility in search results. Always use your real business name consistently.
How often should I update my Google My Business posts? It’s recommended to post new content at least once every seven days to keep your profile active and engaging.
Can keyword stuffing in GMB posts get my profile suspended? Yes, keyword stuffing can lead to penalties or suspension. Focus on creating valuable and relevant content instead.
Why is it important to have consistent information across all listings? Consistency helps search engines verify your business information, improving your local SEO and making it easier for customers to find you.
What should I do if I find fake reviews on my GMB profile? Report any fake reviews or violations to Google to maintain the accuracy and trustworthiness of your profile.
Can using copyrighted images on my GMB profile cause problems? Yes, using copyrighted images without permission can lead to legal issues and profile penalties. Always use original or properly licensed photos.
