Categories: Knowledge Centre

h 3 Table Of Content

What is SEO?

SEO, or Search Engine Optimisation, is the process of making your website more attractive to search engines like Google. The aim is to get your site to appear higher up on the search results page when someone searches for keywords related to your business. This involves optimising both the content and the structure of your site so that search engines can understand and favour it.

Key Elements of SEO

  • On-Page SEO: This includes all the measures taken directly within the website to improve its position in search rankings. Examples include optimizing the content or improving the meta description and title tags.
  • Off-Page SEO: This refers to the actions taken outside of your own website to impact your rankings within search engine results pages. This includes aspects such as social media marketing, guest blogging, and mentioned links from other sites.
  • Technical SEO: This area focuses on the non-content elements of your website. It includes strategies to improve a site’s backend structure and foundation, like improving page speed, mobile friendliness, and indexing to help search engines crawl the site more effectively.

Importance of SEO

SEO is crucial for greater searchability and visibility, but offers more real value than that. Effective SEO strategies can provide a business with web traffic, brand awareness, and help build trust among prospective customers.


SEO is often compared to SEM (Search Engine Marketing). While SEO focuses on optimizing the site to increase visibility in search engine results pages through unpaid means, SEM includes the practice of marketing through search engines, including optimization and paid advertising.

Ethical Considerations: White Hat vs. Black Hat

  • White Hat SEO involves using optimization strategies, techniques, and tactics that focus on a human audience as opposed to search engines and completely follow search engine rules and policies.
  • Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and practices are against the search engine’s terms of service and can result in the site being banned from the search engine.

By understanding and utilizing SEO effectively, businesses can enhance their online presence and ensure that their content reaches their target audience efficiently.

Benefits and strategies of internal linking for seo
Jun 11 2024

Benefits and Strategies of Internal Linking For SEO

Learn the benefits and strategies of internal linking for SEO. internal linking improves page authority and your site’s search engine rankings.

What is internal linking?
Jun 10 2024

What Is Internal Linking?

What is internal linking? We explain it and the best practices, advanced techniques, & strategies to optimise your website’s internal links...
optimise images for seo
Jun 09 2024

How to Optimize Images for SEO?

15 ways on how to optimise images for SEO with our comprehensive guide. Techniques for alt text, file names, compression, responsive images.

What is keyword density?
Jun 09 2024

What Is Keyword Density?

Learn what keyword density is and how to calculate it, the ideal percentage, and tips to avoid keyword stuffing your content.

Optimise Your Content with Header Tags
Jun 09 2024

Optimise Your Content with Header Tags

We cover best practices, common mistakes, and tips for using H1, H2, H3 tags to Optimise Your Content with Header Tags for top search rankings

How to use headers for SEO?
Jun 09 2024

How To Use Header Tags For SEO?

Learning how to use header tags for SEO properly can make your content more user-friendly. This guide provides a straightforward overview.

What Is On Page SEO
Jun 09 2024

What Is On Page SEO?

On-page SEO, also known as on-site SEO, is the practice of optimising individual web pages to improve rankings in search engines for more traffic.

What are meta descriptions
Jun 09 2024

What Are Meta Descriptions and How To Use Them?

Meta descriptions are brief summaries of web pages shown in search engine results pages (SERPs) improving click-through rates (CTR).

How to track keyword rankings
Jun 07 2024

How to Track Keyword Rankings

Learn how to track keyword rankings effectively with the best tools and strategies. Improve your SEO efforts with our comprehensive guide.

What are LSI Keywords
Jun 06 2024

What Are LSI Keywords?

LSI keywords enhance your page’s SEO & ranking by providing context & relevance to primary keywords. Learn how to find & use them...