Drive more leads from Google Ads
We run PPC campaigns that increase clicks, lead quality, and conversions. That means better targeting, stronger ad copy, smart bidding, accurate tracking, and campaign structures built to turn your ad spend into real business enquiries.
UK Based Support
Google Ads Certified
Transparent Reporting
Ask What We Can Do For Your Paid Search Visibility
No Pressure, Just Clear Advice
We work hard to get month on month growth from expert PPC management
PPC Services London
We run full service PPC campaigns that generate qualified leads and improve how your ad budget converts. That means building the right campaign structure, targeting commercial search terms your customers are using, writing ad copy that earns clicks, setting up accurate conversion tracking, refining bids so your budget works harder each month, and using remarketing to bring warm leads back to convert.
What Our PPC Services Can Cover
Google Search Ads
We build and manage Search campaigns that put your business at the top of Google when people are actively looking for your services. That includes keyword research, ad group structure, match type strategy, and ad copy written to drive clicks from the searches that lead to real enquiries. We manage bids to keep your cost per click competitive and your budget focused on the terms that convert.
Google Display Advertising
Display campaigns let you reach potential customers across millions of websites, apps, and YouTube placements. We use audience targeting, contextual placements, and creative messaging to build awareness with people who match your ideal customer profile. Display works well alongside Search to keep your brand visible throughout the buying journey.
Google Shopping Campaigns
For ecommerce businesses, we manage your product feed, optimise titles and descriptions, structure your Shopping campaigns, and run bid strategies designed to get your products in front of ready-to-buy searchers. We also handle Google Merchant Centre setup and ongoing feed management to make sure your listings stay approved and competitive.
Remarketing and Retargeting
Most visitors do not convert on their first visit. Remarketing campaigns let you stay in front of people who have already been to your website, reminding them of your services and bringing them back when they are ready to take action. We segment audiences based on behaviour so your remarketing ads are relevant, not repetitive.
Performance Max Campaigns
Performance Max uses Google’s machine learning to serve ads across Search, Display, YouTube, Gmail, and Maps from a single campaign. We structure the asset groups, audience signals, and creative inputs so the automation has the best possible foundation. We then monitor results closely to make sure the algorithm is working in your favour, not wasting your budget.
Landing Page Recommendations
Your ads are only as good as the page they send people to. We audit your landing pages and provide clear recommendations to improve relevance, page speed, messaging, and calls to action. Better landing pages mean a higher percentage of paid clicks turn into actual enquiries or sales, which also improves your Quality Score and lowers your cost per click.
Competitor Ad Intelligence
We monitor what your competitors are doing in paid search, including which keywords they are bidding on, what their ads say, and how their strategy is changing over time. This helps us identify opportunities they are missing and adjust your campaigns to stay ahead on the searches that matter most in your market.
Reporting and SEO Consultancy
You always know what is happening, why it matters, and what we are doing next.
Includes:
Google Search Console reporting and monthly updates
SEO Consultancy and ongoing strategic guidance
Priority roadmap updates and next actions
recent Customer feedback
“Honest and have a high level of work. A gem of a find in London for web design , seo and google ads.”
Anderson – Local Business Owner in London
Who Our PPC Services are for
If your business relies on search to generate leads, enquiries, bookings, or sales, SEO should be one of your main growth channels.
Service businesses that want more phone calls and enquiries
If you rely on inbound leads to grow, Google Ads puts your business in front of people at the exact moment they are searching for the services you offer. We build campaigns around the searches that lead to phone calls, form fills, and booked appointments, so your budget goes toward traffic that converts.
Ecommerce brands that need profitable ad spend on Shopping and Search
We manage Shopping feeds, Search campaigns, and Performance Max to drive product sales at a return on ad spend that makes commercial sense. Whether you sell ten products or ten thousand, we structure campaigns to prioritise your best sellers and highest-margin lines.
Health, legal, and regulated industries competing for high-value keywords
In sectors where a single lead can be worth hundreds or thousands of pounds, getting your Google Ads right matters more than ever. We manage campaigns in competitive verticals where cost per click is high, focusing on keyword precision, ad relevance, and conversion rate to make sure every click counts.
Local businesses that want to dominate their service area on Google
We set up location-targeted campaigns so your ads only show to people searching within your service area. Combined with local ad extensions, call tracking, and geo-specific ad copy, this makes sure you are visible to the people most likely to become customers.
Multi-location businesses that need targeted campaigns by area
If you operate across multiple locations or service areas, we build separate campaigns or ad groups for each region. This means tailored ad copy, location-specific landing pages, and budgets allocated based on where your best opportunities are, rather than a one-size-fits-all approach.
Businesses scaling up who have outgrown managing ads themselves
Running Google Ads well takes daily attention, technical knowledge, and constant optimisation. If you have been managing campaigns yourself and know you are leaving money on the table, we step in to restructure, optimise, and scale what is working while cutting what is wasting your budget.
Companies switching from another agency that is not delivering results
If your current PPC agency is not giving you clear reporting, is not reducing your wasted spend, or is not generating the leads you expected, we offer a free audit of your existing campaigns. We will tell you exactly what is going wrong and how we would fix it before you commit to anything.
Startups that need immediate visibility while SEO builds over time
SEO is a long-term investment, but PPC gives you visibility from day one. If you need leads now while your organic presence grows, Google Ads lets you test which keywords and messages convert best, giving you data that also informs your wider marketing strategy.
The Benefits of PPC
Get found instantly for high intent searches
Appear at the top of Google when people are actively looking to buy, book, compare, or enquire about your services. Unlike SEO, results start from day one.
Stop wasting budget on the wrong clicks
Most self-managed Google Ads accounts waste a significant portion of their budget on irrelevant search terms. Professional management means your money goes toward clicks that actually convert.
Turn clicks into enquiries and sales
Better targeting, stronger ad copy, and improved landing pages help more visitors take the action you need, whether that is a phone call, a form submission, or a purchase.
recent Customer feedback
“I was searching for an and company in central London and I came across this gem of an advertising agency. They have been super helpful and really fixed my website up and now I am getting regular new bookings through the door for my physiotherapy. I can only recommend Paul and the First Place SEO team.”
Russell – Google Review
What we focus on Qualified paid search traffic
Focus on converting, whilst we focus on increasing visibility
Transparent Pricing For Your Advertising Budget
Simple monthly plans with clear ad management, clear reporting, and clear results. All prices exclude ad spend.
Starter PPC
Up to £3,000 monthly ad spend managed
Google Search Ads setup and management
Up to 3 campaigns
Keyword research and targeting
Ad copy creation
Negative keyword management
Conversion tracking setup
Basic bid management
Monthly performance report
£750/month + ad spend
Growth PPC
Up to £10,000 monthly ad spend managed
Google Search and Display Ads
Up to 6 campaigns
Keyword research and ongoing refinement
Ad copy A/B testing
Landing page recommendations
Negative keyword management
Audience targeting and segmentation
Remarketing campaigns
Conversion tracking with goal attribution
Competitor ad monitoring
Bi-weekly bid optimisation
Monthly performance report with strategy call
£1500/month + ad spend
Market Leader SEO
Up to £30,000 monthly ad spend managed
Google Search, Display, Shopping, and Performance Max
Unlimited campaigns
Advanced keyword strategy and ongoing refinement
Ad copy A/B testing across campaign types
Landing page audit and CRO recommendations
Negative keyword management
Audience targeting, remarketing, and lookalike segments
Conversion tracking with multi-touch attribution
Competitor ad intelligence reporting
Google Merchant Centre management (where applicable)
Dedicated senior account manager
Weekly bid and budget optimisation
Fortnightly performance reports with strategy calls
£2500/month + ad spend
Google Us See our reviews
Local people are saying great things
Really more than expected, perfect service.
Really transparent and prompt in their work, reliable on delivering on their deadlines and really good communication which is essential for any company looking to receive SEO services 🙌🏽
Our senior account manager, Paul and George, SEO consultant, both have a great understanding and expertise of our line of work and target customer. They have always been happy to explain the monthly SEO reports and have been very responsive to any additional requests we have had.
It’s been easy to collaborate with them and we are grateful to have them as our digital marketing agency partner. Thank you.
How we work PPC for businesses
1
Audit and strategy
We review your current campaigns, competitors, and target market. Then we build a clear PPC strategy based on the keywords and campaign types that will generate the best return for your business.
2
Build and launch
We structure your campaigns, write compelling ad copy, set up conversion tracking, configure targeting, and launch. Every campaign is built to drive the actions that matter to your business.
3
Optimise and grow
We monitor performance, refine bids, test new ad copy, expand high-performing keywords, and cut wasted spend. You get regular reports and strategy calls so you always know what we are doing and why.
Start Getting Results From Paid Search
Some businesses need a focused Search campaign. Others need a full-scale advertising strategy across Search, Display, Shopping, and remarketing. We offer clear monthly plans based on scope and ad spend.
Why Businesses Choose Us For PPC
Businesses choose us because we make paid search simple to understand and easy to measure. You get direct communication, clear priorities, and campaigns built around the metrics that actually matter to your business: leads, sales, and return on ad spend. We do not hide behind jargon or vanity metrics, show you exactly what we are doing each month, and continuously improve the campaigns and landing pages that deliver results.
recent Customer feedback
“I cant fault Paul at First Place SEO, very content with the results and conversions from the Google Ads service.”
Owen – UK Business Owner
The Best PPC Agency In London
CHOSEN FOR PPC RESULTS
What we work on
CHOSEN FOR PPC RESULTS
Every PPC campaign starts with the structure and targeting that puts your ads in front of the right people, at the right time, with the right message.
We improve your paid search performance based on how people actually search for your services, what your competitors are bidding on, and what needs to happen for a click to become an enquiry.
Instead of generic campaign setups, we focus on the levers that move results in paid search. Keyword selection, ad relevance, bid strategy, audience targeting, and conversion-focused landing pages.
You will always know what we are working on, why it matters, and what we are doing next, with simple monthly reporting that is easy to follow.
Serving Companies Across the UK
We support businesses across London and the UK. Whether you serve one borough or cover multiple locations, we build your Google Ads campaigns around the areas you want to win work, so your ads show to the right people, in the right places, at the right time.
Each campaign starts by confirming your priority service areas, then structuring your targeting, ad copy, and landing pages to drive the strongest possible return from every location you serve.
United Kingdom
- Battersea
- Bayswater
- Belgravia
- Belsize Park
- Brixton
- Camden
- Canary Wharf
- Central London
- Chelsea
- Chiswick
- City of London
- Covent Garden
- Dalston
- Ealing
- Earls Court
- East London
- Farringdon
- Fitzrovia
- Fulham
- Greenwich
- Hackney
- Hammersmith
- Hampstead
- Holborn
- Islington
- Kensington
- Knightsbridge
- Lambeth
- London
- Marylebone
- Mayfair
- North London
- Notting Hill
- Paddington
- Pimlico
- Putney
- Richmond
- Shepherds Bush
- Shoreditch
- Soho
- South Bank
- South London
- Southwark
- St James’s
- Stratford
- Tower Hamlets
- Vauxhall
- Wandsworth
- Waterloo
- West London
- Westminster
First Place SEO helps London businesses win more customers from paid search. We run Google Ads campaigns that target high intent searches, eliminate wasted spend, and turn your advertising budget into a consistent source of enquiries and sales.
Our approach is simple. Build the right campaign structure, target the searches that lead to revenue, write ad copy that converts, track every lead accurately, and report progress clearly each month. We manage everything in-house so you always have direct access to the people running your campaigns.
UK | PPC SPECIALISTS
Frequently Asked quesitons
Answering Your PPC Questions
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Exclusivity Notice
We only partner with one business per niche in each location. This means your competitors cannot access the same service from us. If your enquiry presents a conflict with an existing client, we will let you know upfront and will not be able to take things further. This policy exists to protect the results we deliver for every client we work with.
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