Find The Right SEO Service For Your Business

We cover the full spectrum of SEO services from local SEO to international SEO. Choose the SEO service right for you and call us today for a free confidential chat about your digital marketing.

SEO

SEO Services →

Digital Marketing Service →

Digital PR Service →

Ecommerce SEO →

Organic SEO Services →

Image Optimisation →

URL Structure Optimisation →

Internal Linking →

Page Speed Optimisation →

User Experience Optimisation →

Free SEO Audit

Find out why your website isn't ranking on the top of Google and what actionable steps you can take, with our free no obligation SEO audit.

Free SEO Audit →

Google Ads For Beginners

By Paul - SEO Consultant
Tags:
Categories: PPC

3 What's Included In This Article?

Google Ads For Beginners

What Are Google Ads?

Google Ads is a paid advertising service that allows businesses to place ads at the top of search engine results pages (SERPs), above organic results. These ads also appear on YouTube videos, apps, and websites. With Google Ads, you only pay when users engage with your ad, such as by clicking on it. This flexibility makes it an attractive option for businesses of all sizes.

How Google Ads Work

Google Ads operates on a pay-per-click (PPC) advertising model. Advertisers target specific keywords and compete through bidding. Each bid represents the maximum amount you are willing to pay for a click on your ad. The ad placement is determined by your bid amount and your Quality Score, which assesses the relevance and quality of your keywords, ads, and landing pages.

Bidding Options

There are three main types of bids in Google Ads:

  • Cost-per-click (CPC): You pay when someone clicks on your ad.
  • Cost-per-engagement (CPE): You pay when someone interacts with your ad.
  • Cost-per-mille (CPM): You pay for every thousand ad impressions.

Google uses an ad auction system to compare your Ad Rank with other advertisers targeting the same keywords. Ad Rank is a combination of your bid amount and your Quality Score.

Setting a Budget

Google Ads allows you to set a maximum daily budget, so you control your spending. This ensures that you never exceed your budget, making it easier to manage your advertising costs.

Types of Google Ads Campaigns

1. Search Campaigns

These ads appear as text ads on the search results page. They target users actively searching for specific products or services.

2. Display Campaigns

Display ads are visual and can appear on various websites within the Google Display Network. They help increase brand visibility and reach a wide audience.

3. Shopping Campaigns

Shopping ads showcase products with images, prices, and descriptions. They can appear on the search results page or in Google Shopping. These ads are great for e-commerce businesses.

4. Video Campaigns

Video ads play before, during, or after YouTube videos. They are engaging and ideal for storytelling or showcasing products and services.

5. App Campaigns

App ads promote mobile applications across platforms like Google Search, Google Play, YouTube, and the Google Display Network. They aim to drive app installs and user engagement.

Google Ads Costs

The cost of Google Ads varies based on your bid amount, the competitiveness of your keywords, and the quality of your ads. Google uses an Ad Auction system to compare your Ad Rank with other advertisers. Ad Rank is determined by your bid amount and your Quality Score. Ads with higher relevance and quality tend to cost less and achieve better positions.

Improving Your Google Ads Campaigns

1. Keyword Research

Identify relevant and high-performing keywords using tools like Google Keyword Planner. This helps you target the right audience.

2. Optimise Ad Copy

Write clear and compelling ad copy that resonates with your target audience. Include unique selling points and a strong call-to-action.

3. Quality Landing Pages

Ensure your landing pages are relevant to your ad copy, load quickly, and provide a good user experience. High-quality landing pages improve your Quality Score.

4. Monitor and Adjust

Regularly review your ad campaigns and make necessary adjustments. Use Google Ads analytics tools to track ad performance and optimise your budget.

5. Use Ad Extensions

Ad extensions provide extra information and increase the visibility of your ads. Use extensions like site link extensions, callout extensions, and structured snippets to enhance your ads.

Common Mistakes to Avoid

1. Ignoring Quality Score

A low Quality Score can lead to higher costs and lower ad positions. Focus on improving the relevance and quality of your keywords, ads, and landing pages.

2. Overbidding

Placing high bids might secure top ad placements, but it can also quickly deplete your budget. Aim for a balance between bid amount and Quality Score.

3. Poor Targeting

Proper targeting ensures your ads reach the most relevant users. Use audience targeting options to tailor your ads to the interests and behaviours of your audience.

4. Neglecting Mobile Users

Optimise your ads for mobile users. Ensure your ads and landing pages are mobile-friendly to provide a seamless experience across all devices.

Final Thoughts on Google Ads

Google Ads is a powerful tool for businesses to reach their target audience and achieve their marketing goals. By understanding how Google Ads works, using the various campaign types, and implementing effective strategies, you can make the most of your advertising efforts. Regularly monitor and adjust your campaigns to ensure ongoing success.

Google Ads - Ecommerce PPC - First Place SEO

First Place SEO, International House, 4 Maddox St, London W1S 1QP

02071128794

First Place SEO Agency London

Practical steps to increase google maps ranking - First Place SEO
Oct 12 2024

7 Practical Steps To Boost Your Business Profile In Google Maps

Google Business ranking, local SEO, Google Map Pack, rank Google listing, optimise Google Business profile, increase local rankings and SEO tips

How to Rank Your Google Business Profile #1 on Google Maps - FIrst Place SEO
Oct 07 2024

How to Rank Your Google Business Profile #1 on Google Maps

Learn how to rank your Google Business Profile #1 on Google Maps with proven SEO strategies, focusing on categories, reviews, and backlinks.

Sep 27 2024

Why Solving Web Page Indexing Can Help Your SEO Problems

Learn how web page indexing, not just keywords, is the true power behind SEO success. Use tools like SEO CoPilot to rank faster.

SEO industry lies
Sep 22 2024

The Biggest Lie in the SEO Industry You Need To Know

Find out the biggest lie in the SEO industry: “Content is King.” Understand why authority & backlinks are the real keys to successful SEO...
Image SEO - First Place SEO
Sep 06 2024

7 Easy Steps to Improve Your Website with Image-Based SEO

7 easy steps to optimise your website images for SEO. Learn how to enhance page speed, improve search rankings with optimisation techniques.

Sep 02 2024

Advanced Mode Set Up Google Consent V2

How to set up Google Consent V2 in ADVANCED Mode for WordPress for free with CookieYes and Google Tag Manager. Video & Instructions Links

Why your wordpress website might not be ranking - First Place SEO
Sep 01 2024

Why Your WordPress Website Might Not Be Ranking

Learn how to improve your WordPress site’s SEO by addressing key ranking factors. Don’t let common mistakes hold you back

SEO Marketing and Strategy - First Place SEO
Sep 01 2024

Why Consistent Keyword Use is Key to Marketing

Why are keywords important, how to find the right ones and how consistent use can boost your brand’s impact across all platforms. Master keywords

How Do I Know If I Need SEO - First Place SEO
Aug 31 2024

How Do I Know If I Need An SEO?

SHOCKING stats reveal that most businesses are missing out due to no SEO. Here is how you can fix this issue with just a single move.

SEO Myths Debunked - First Place SEO
Aug 30 2024

24 SEO Myths To Forget About It In 2024

We clear up the top 24 SEO myths for you so you can focus on what really matters and leave the nonsense and noise behind.