by Paul - SEO Consultant | Google Rankings
What’s changing in local search and why do these trends matter? Local search is shifting quickly. AI-generated summaries are appearing where map listings once dominated. Ranking signals are being rebalanced. And customers are no longer relying solely on Google. They...
by Paul - SEO Consultant | Local SEO
Is your local SEO broken without you knowing it? Plenty of businesses assume their local SEO is ticking along fine, right up until the phones stop ringing or their spot in the search results vanishes. This guide is your x ray for local visibility problems. It walks...
by Paul - SEO Consultant | SEO Tips
What is entity based SEO for London businesses? Entity based SEO helps search engines understand your business as a whole, who you are, where you operate, and what you offer, rather than relying on basic keyword matches. For London based businesses, this approach...
by Paul - SEO Consultant | Backlinks
What are the 7 local linkbuilding tactics that are working right now? These seven backlink tactics work because they match what Google looks for: trust, relevance and local authority. They are: Get listed in authoritative local directories like Yell.com and...
by Paul - SEO Consultant | Local SEO
What is a local entity home page and why does it matter for brand SERPs? A local entity home page is the one page Google trusts as the main source of business information. It brings together all the essential details: business name, address, phone number, services,...
