SEO services · London
SEO Agency London: One Client Per Niche
Once we take you on, we turn away your competitors in your area. You get a named specialist, published prices and reporting in plain English.
Free, with no obligation. You keep the advice either way.
020 7112 8794 5 stars across 300+ Google reviews
Speak directly with our team.
A different kind of SEO agency
SEO support built around your business
First Place SEO is a London SEO agency for service businesses across the UK. We take one client per niche in each area, assign a named specialist rather than an account manager, and publish our prices, which start at £500 a month. AI search visibility is included on every plan.
Choosing an SEO agency · London
How to choose an SEO agency
Check These Five Things Before You Hire Any SEO Agency
Every agency website says the same things. Data driven. Transparent. Results focused. When the words are identical, picking between hundreds of London agencies becomes the hard part, and picking wrong costs months as well as money.
Five warning signs come up in almost every honest guide to hiring an agency.
01 Warning sign Guaranteed rankings
Google itself warns businesses to be wary of anyone promising a position. Shortcut tactics that chase quick wins can breach Google's spam policies and set a site back badly.
02 Warning sign Pressure to sign today
A good agency never needs urgency tactics. You should have enough time to compare the proposal, ask questions and understand what you are agreeing to.
03 Warning sign Vague answers about method
If an agency cannot explain the work in plain English, it may not want you to understand it. You should know what will be changed, why it matters and how progress will be measured.
04 Warning sign A team switch after the pitch
The impressive person you meet first is often not the person who does the work. Campaigns can go stale inside that handoff layer, so ask who will work on your account each month.
05 Warning sign Prices that look too good
Buyer guides treat full service SEO under roughly £500 a month as a warning sign in itself. At that price, recycled content and cheap links are usually all the budget allows.
Ask four questions on every agency call
- Who does my work each month?
- What happens in the first 30 days?
- How will reports connect the work to my enquiries?
- What are the notice terms?
Why choose us
Know Exactly What You Are Buying
Good SEO should not come with hidden layers. You should know who is doing the work, what is included and how progress will connect to real enquiries before you sign.
Your specialist, services and monthly fees are explained before the campaign begins.
Your competitors get turned away
One client per niche per area is a structural rule, not a slogan. An agency serving two rivals in the same postcode is bidding against itself for the same page one positions, so we never do it.
A named specialist runs your campaign
No account manager sits between you and the work. The person you speak to is the person in your Search Console and Semrush data each week.
Reports connect work to enquiries
Most businesses change agency because monthly reports never link the work done to the phone ringing. Ours show what was done, what moved, and what it means in enquiries.
AI search comes as standard
More buyers now ask ChatGPT and Google's AI results who to hire. Every plan includes the work that gets you cited there, at no extra fee.
Prices are published
The fees sit on this page and on the packages page. No mystery quote, no sales dance.
Services overview
Pick the Work Your Business Needs
SEO campaigns
Ongoing monthly work covering technical fixes, content and links for steady growth in rankings and enquiries.
See what a full SEO campaign includesLocal SEO
For businesses that win work from their surrounding area, focused on the map results and your Google Business Profile.
Learn about winning the map results locallyAI SEO
Visibility inside ChatGPT, Gemini and Google's AI answers, built on top of solid SEO foundations.
Read how we approach getting recommended in AI answersTransparent pricing
See What SEO Costs Before You Call
SEO plans run at £500, £1,000 and £2,000 a month. Which one fits depends on three things: how competitive your niche is, the current state of your site, and how many locations you want to win.
Every plan runs with 60 days notice at any time. There is no lock in and no extra charge for onboarding. Compare the three SEO plans compared to see exactly what each includes.
Starter SEO
Core SEO fundamentals to get found.
£500 /month
Choose Starter- 2 SEO articles each month
- 1 new page build each month
- Core directory listings
- Basic page SEO updates
- Monthly SEO report
Growth SEO
For businesses ready for consistent growth.
£1000 /month
Choose GrowthEverything in Starter, and:
- 6 SEO articles each month
- 2 new page builds each month
- Listings and citations managed
- On-page SEO improvements
- Google Business Profile management
- Review support
Market Leader SEO
For businesses that want to lead their market.
£2000 /month
Choose Market LeaderEverything in Growth, and:
- 12 SEO articles each month
- 4 new page builds each month
- Website speed improvements
- Competitor checks
- Link building
- Google Search Console tracking
- AI citation tracking
A clear starting process
Start With Four Simple Steps
Complete a short questionnaire
Built around your business, so the campaign starts from what you actually sell and who buys it.
Hand over access
Site, Search Console and Business Profile logins, shared securely.
Meet before work starts
A pre commencement meeting walks you through the first month's workload, so nothing happens in the dark.
Work begins
The first report measures against that agreed plan.
Google Us
See our reviews
Frequently Asked Questions
Get Straight Answers Before You Book
Ask About SEO
What is the difference between an SEO agency and an SEO consultant?
An agency runs the campaign for you each month, while a consultant advises and your team does the work. If you have in house capacity, working with an SEO consultant instead may suit you better.
Who will actually do the work on my campaign?
A named specialist, and you meet them before anything starts. There is no handoff to a junior team after the sales call.
Can an SEO agency guarantee first page rankings?
No. Google's own guidance for businesses hiring an SEO says that no one can guarantee a number one ranking, and warns you to be wary of anyone who claims they can. What an honest agency commits to instead is the work, the reporting and realistic timelines. You can read Google's guidance on hiring an SEO (opens in a new tab) yourself.
Do you cover AI search like ChatGPT?
Yes, on every plan as standard. More buyers now put questions to AI tools before they shortlist anyone, so the work that helps those systems find and understand your business is part of the monthly campaign rather than a paid extra. Nobody controls what an AI tool says, so this is about being findable and citable, not about promising a mention.
Do you tie clients into a contract?
Not into a fixed term. There is no six or twelve month commitment to sign, and plans run month to month. The one condition is 60 days notice to end a plan, which applies to both of us, so we have to keep earning the retainer.
How much does an SEO agency in London cost?
Our plans are £500, £1,000 and £2,000 a month, published in full on this page. Across the wider London market, boutique agency retainers commonly start around £500 a month, though most agencies quote only after a call, which makes comparing like for like harder than it should be.
Free SEO consultation
Talk to an SEO Specialist
Tell us what your business sells, where you want to be found and what is getting in the way. A named specialist will review your site and come back with clear priorities, honest advice and the right next step. The consultation is free and there is no obligation.
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