First Place SEO
First Place SEO, Built on Real Business Experience
The founder ran a multi-million pound company and held director roles in large businesses responsible for the successful growth year on year. So our plans focus on commercial and transactional intent. We aim to give our clients a return on their investment.
No obligation, and we will tell you upfront if your competitor is already with us.
Answer summary
First Place SEO is a London SEO agency founded in 2024. We work with one business per niche in each area and have supported over 100 businesses across the UK with SEO, web design and PPC marketing.
The owner behind the agency
The work is scoped. The outcome is measured.
You came here to find out who we are. The practical question is whether you can trust us with a budget.
- Business background
- The founder owned and ran a multi-million-pound company and understands SME's.
- Leadership experience
- Director roles across sales, marketing, operations and consulting.
- Agency founded
- First Place SEO started in London in 2024.
Read more Show less We price SEO against an agreed scope because no agency can know the final result in advance.
First Place SEO prices work against an agreed scope. That is the honest way to do it. No agency can know in advance exactly where a site will rank, how long each gain will take, or how many enquiries will become sales.
The scope tells you what we will do, how often we will do it and what it will cost. The commercial thinking shapes which work comes first. We look at the value of an enquiry, the services that matter most, the strength of the market and whether the business can handle more demand.
We then report on the work completed and the performance we can measure. First Place SEO started in 2024. The agency is young. The business experience behind it is not.
Any target, forecast or timescale discussed is an estimate based on the information available at the time. It is not a guarantee of rankings, traffic, enquiries, sales or revenue. The final proposal and service agreement set out the campaign scope, fees, responsibilities and reporting.
What we will not promise you
Three promises we refuse to make
Every agency in this city opens by telling you the last one over-promised. Almost none of them then say what they will not promise. Here are ours.
01
No guaranteed rankings.
Nobody can promise a position. Google decides, and anyone who says otherwise is guessing or selling.
02
No guaranteed timescale.
How fast this moves depends on your site, your market and your competitors. You get an honest estimate, then a monthly report against it.
03
No pretending traffic equals revenue.
It does not. The first thing that goes wrong on a campaign is usually not the SEO. It is an unanswered phone, a broken enquiry form, or nobody following up. Traffic tends to expose an operations problem before it fixes a revenue one.
How we are set up
You get the specialist, not a middle layer
We are a small team of SEO specialists and web designers. That shape is deliberate, and it changes three things.
Your specialist does the work
The person on your call is the person on your account. Nobody passes notes between you and someone you never meet.
The account manager stays on your account
He does not hand you over once the contract is signed. He sits in your monthly review, reading the same Search Console and Semrush data you see.
One client per niche, per area
If a plumber in Islington is already with us, a second one cannot join. Other agencies run this policy too, so it is no magic trick. It matters because it means nobody ever asks us to rank two businesses against each other.
Where AI search fits
AI answers are eating your clicks
What changed
Search is not ten blue links any more. When Google puts an AI summary at the top, far fewer people click through to anyone.
What the study found
Pew Research Center tracked 68,879 real Google searches by 900 adults in March 2025. When an AI summary appeared, users clicked a normal result 8% of the time. Without one, 15%. More than a quarter ended their browsing session on the spot.
What it means
That study is American, and UK behaviour is heading the same way. Either way the practical effect is identical. Being cited inside the answer now counts as much as ranking underneath it. Nearly nine in ten of those summaries cited three or more sources, which is the gap worth being in. We build that work into every plan as standard, never as an upsell.
Client proof
Proof you can check for yourself
First Place SEO has five stars from over 300 Google reviews and has supported more than 100 UK businesses since 2024. The reviews are public, including any that are not five stars.
- Founded 2024
- Based London, serving businesses across the UK
- Telephone 020 7112 8794
- Google reviews Five stars from over 300 reviews
We look at your site and tell you what we would fix first. No charge, no pitch deck.
Where to go next
Skip the sales page if you want
Nobody has to talk to anyone yet. These pages do the explaining.
What I wish more owners knew
The thing owners work out too late
Rankings are a leading indicator
Rankings feel like the product. They are not. Rankings are a leading indicator and booked work is the lagging one. Those two can move in opposite directions for months, which is why owners panic in month three and switch agency in month four, right before the thing they paid for starts to land.
What a real quote depends on
Here is what a real quote depends on, and hardly anyone asks. How many of your pages already rank. How hard your money terms are. Whether your site can be edited without a developer. And whether you could service the extra work if it turned up.
Where weak agencies cut corners
One more. The first corner a weak agency cuts is research, because audit hours and competitor analysis never show up on a monthly report. Ask any agency what they found before they wrote a single word. That answer tells you most of what you need.
Areas covered
SEO Services Across London and the UK
We cover the whole of London and work with businesses throughout the UK. Choose your area below or ask us for a quote.
What we do
The work First Place SEO actually does
We help UK businesses get found, turn more visits into enquiries and understand what their marketing is producing. The work sits across five connected services.
SEO campaigns
Research, technical fixes, content and authority building for businesses that want stronger organic visibility and more qualified enquiries.
02Local SEO
Local landing pages, Google Business Profile work and location signals for businesses that need customers in specific towns, boroughs or service areas.
03AI search optimisation
Clear expert content, entity signals and source-worthy pages designed to improve the chance of your business being cited inside AI-generated answers.
04Web design
Fast, search-ready websites built around the questions customers ask and the actions you need them to take.
05PPC management
Google Ads campaign management, conversion tracking and regular account refinement for businesses that need visibility and enquiries now.
Start with a conversation
Find out if we can help
A call costs nothing and takes twenty minutes. If this is not a fit, or your competitor got here first, you will hear it on the call.
Talk To UsFree, no obligation, no pitch deck.
Talk To First Place SEO
Speak To The Team Behind The Work
You have seen who we are and how we work. Tell us about your business, what you want to achieve and what has not worked so far. We will tell you plainly whether we can help and what we would look at first.
