Why add UTM tracking to Google Business Profile links? UTM tracking lets you see exactly how much traffic, engagement and conversion your Google Business Profile is generating, rather than guessing based on indirect data. It helps surface specific performance data...
How can UK service businesses get more customer calls from Google quickly? Businesses can increase calls from Google by improving the accuracy of their Google Business Profile, targeting call-ready local keywords, optimising mobile and ad experiences for calling, and...
Why is your competitor outranking you on Google Maps, and how can you change that? Your competitor is likely sending stronger, clearer signals to Google’s local algorithm through optimised business data, strategic categorisation and consistent external references....
Why has your Google Business Profile seen fewer calls compared to last year? A drop in calls from your Google Business Profile may reflect changes in tracking, user behaviour, local search visibility, or broader demand trends. Before making adjustments, it is...
What are citation aggregators and why do they matter in the UK? Citation aggregators are services that distribute your business’s key details, such as name, address, and phone number, to a wide network of online directories and platforms. In the UK, they help search...
What are the best ways to get more calls, clicks, and direction requests from a Google Business Profile? Improving calls, website clicks, and direction requests from your Google Business Profile starts with recognising what each action reveals about user behaviour....
