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What is Entity SEO and why does it help small businesses rank higher? Entity SEO helps Google view your business as a recognised, verified identity rather than just a web domain. When your business is structured this way, it benefits from higher rankings, stronger...
What are “justifications” in Google’s Map Pack? In Google’s Local Pack, “justifications” are the short text snippets that appear under a business name. They might read “Their website mentions emergency plumbing” or “Their reviews mention fast service.” These snippets...
Is Local SEO Dead or Still Worth It? Local SEO hasn’t died or disappeared. It just works differently now. While the tactics that were effective a decade ago no longer apply, the method itself remains highly effective when tailored to today’s search behaviours and...
What is local SEO and why does it matter for nearby businesses? Local SEO ensures your business shows up when people nearby search for your services. For example, it helps a local café appear when someone types “coffee shop near me”. This kind of SEO focuses on...
What is Local SEO for London Businesses and Why Does It Matter in 2025? Local SEO for London businesses helps people nearby find your services when they search online. Whether you run a trades business in Leyton, a private medical practice in Chelsea or a family run...
