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What is a local entity home page and why does it matter for brand SERPs? A local entity home page is the one page Google trusts as the main source of business information. It brings together all the essential details: business name, address, phone number, services,...
Do brand mentions without links actually help SEO rankings? Unlinked brand mentions, also called implied links, can support SEO performance even though they do not pass PageRank directly. They help search engines identify your brand as an entity, which plays a growing...
What is Entity SEO and why does it help small businesses rank higher? Entity SEO helps Google view your business as a recognised, verified identity rather than just a web domain. When your business is structured this way, it benefits from higher rankings, stronger...
What are “justifications” in Google’s Map Pack? In Google’s Local Pack, “justifications” are the short text snippets that appear under a business name. They might read “Their website mentions emergency plumbing” or “Their reviews mention fast service.” These snippets...
Is Local SEO Dead or Still Worth It? Local SEO hasn’t died or disappeared. It just works differently now. While the tactics that were effective a decade ago no longer apply, the method itself remains highly effective when tailored to today’s search behaviours and...
